Today's topic, by Nathan Schreiber, is "monkey reading comics".
Back in the day at DC Comics, someone in editorial (I'm not sure who, but I think it was Julius Schwartz) noticed that comics with covers featuring either (a) a gorilla (b) the color purple or (c) someone crying experienced an otherwise inexplicable boost in sales. Supposedly, these attributes were each allowed to appear on only one cover a month so as not to generate internal competition amongst the company's titles. That restraint is to be commended, but imagine the sales on an issue of Crying Purple Gorilla Comics. I mean, I'd buy it.
BTW, Alan Moore did this joke in the background of Top 10. I'm totally ripping him off.